Do you have a new invention that needs to go to market? Think you need intellectual property protection but don’t know where to start?

A sound intellectual property management strategy involves giving attention to two main areas:

  1. Intellectual property protection, such as patenting and registering trade marks and designs, and
  2. Commercialisation or “go-to-market” strategy planning.

Why do I need to protect my intellectual property?

Without intellectual property protection, such a patent or a registered design, a new invention is just an intangible idea of questionable value. A patent or a registered design provides a legal framework over which to assert a monopoly over your innovation or idea and prevents a third party from copying your idea and unfairly profiting from it.

What are the benefits of “go-to-market” strategy planning?

If you want to prove that your innovation works, turn your idea into a prototype or product or sell you intellectual property, you may need to:

  1. raise capital through a government grant or investment,
  2. negotiate a licence agreement, or
  3. enter into a strategic partnership.

To function as a successful business, you will need to be able to identify and know the inner workings of your market, create a corporate identity that will leave the right impression on your clients and customers and follow a sales strategy that will convince buyers to do business with you on the right terms.

Engaging the services of a commercialisation expert will give you valuable insights into the market that help you save time and maximise the returns on your intellectual property investment. You will be able to benefit from their experience and avoid making rookie mistakes that could cost you your competitive edge.

This site is sponsored and administered by:

Baxter IP Patent & Trade Mark Attorneys Sydney & Melbourne

Baxter IP is a leading patent & trade mark attorney firm in Sydney and Melbourne specialising in obtaining international patent protection for its clients. Their clients include a number of well known multinational corporations, small businesses, venture capital firms, new business start-ups, entrepreneurs and not-for-profit organisations across a broad range of technologies.

The team at Baxter IP pride themselves on observing the highest standard in quality of work and advice to give their clients an unrivelled edge in their attempt to secure patent rights internationally and then capitalise on their IP investment.

For a firm that specialises in protecting intellectual property in important markets such as the United States, Europe & China, contact Baxter IP, Patent & Trade Mark Attorneys in Sydney and Melbourne.

Important Disclaimer: The information on this website is not legal or professional advice. The information may:

  1. not be correct;
  2. only relate to the law or practice in a given country; and/or
  3. be outdated.

For more information, please contact the Site Administrator: Baxter IP.